Online Hyperlocal Services Market - Trends, Size & Outlook (2024-2032)

Online Hyperlocal Services Market Synopsis:

Online Hyperlocal Services Market Size Was Valued at USD 14.30 Billion in 2023, and is Projected to Reach USD 43.65 Billion by 2032, Growing at a CAGR of 13.2% From 2024-2032.

The hyperlocal services market is the online based services where customer can fulfill their need of product or service real time locally. These services are provided through smartphone apps or a website that matches consumers with service givers in various categories including groceries, meals, beauty, transportation, and even healthcare among other categories. The market is characterized by first by geo-location technology where a user location can be pinpointed within his or her local vicinity in order to deliver services or products. GRE hyperlocal services are mainly patronized in urban centers because users value convenience, fast, and ready access to services that fit their lifestyle and needs and they solve the problem of availability of businesses that serve localized markets. The continuous advancement in smart phones, enhanced browsing capability and the demand for on-demand services are the primary drivers for this type of market.

The online hyperlocal services market has expanded significantly over the years due to factors such as spurting urbanization, technology improvements and changing customer behaviour. Consumers are no longer willing to wait and can easily get a hold of everything through their mobile phones; from ordering food, booking an appointment with professionals in their regions through mobile applications. Hence, hyperlocal platforms are primary to these requirements providing first and foremost, instant utility and gratification. The market has also benefited from increased affordable internet services for products, especially in emerging markets, such as mobile use.

Also, this market has a significant impact of the changing of the purchasing process from the offline format to online. It appears that people today are more willing to resolve issues through digital platforms including applications, websites rather than face-to-face. This has made companies to pay more attention to how their products can be more convenient, fast and qualitative. While technology keeps advancing, they have incorporated features such as artificial intelligence-based recommendations, real-time tracking, digital payment, which also puts extra value to the idea of hyperlocal services. The COVID-19 pandemic equally contributed to increased demand for online hyperlocal services due to safety and convenience during the pandemic that encouraged the segments to adopt the services actively.

Online Hyperlocal Services Market Trend Analysis:

The Rise of AI-Powered Hyperlocal Services

• The use of Artificial Intelligence as a key driving force in development and improvement of delivery of services is a trend widely observed in the market of hyperlocal services available online. Current applications of AI are found across industries in order to enhance supply-chain operations, enhance customer experiences and service, and for more tailored user interactions. Through AI, customer preferences are quite likely to be foreseen and recommendations given and the general provision of services can also be enhanced by decreasing the degree of service time wastage while at the same time increasing efficiency. In delivery based services AI assist in delivery vehicle navigation to cut down time and fuel usage which in return enhances service delivery and customer satisfaction. While many believe that the era of vertical software is coming to an end, this is not the case because as businesses seek to offer ever more targeted experiences or efficiencies, then AI tools are going to remain central to the direction of the online hyperlocal services market.

Expansion in Emerging Markets

• The use of the online hyperlocal service presents a great diversification opportunity especially in the emerging markets where internet connectivity and other mobile gadgets are quickly taking root. Some of the key markets where Accenture reveals increasing disposable income are India, Brazil, and South Africa, and therefore hyperlocal Internet-based services are well suited to these markets. With the pace of Urbanization increasing in these areas these consumers are more interested in utilizing digital platform for essential services such as grocery, food delivery services and primary health care services. An important insight for businesses is that this is an emerging area that can be successfully exploited if companies adjust their services to the needs of these consumers and target them locally. Also, there is an opportunity to increase a number of customers by cooperation with local providers and enhancing importance criteria such as a reasonable price and a convenient solution.

Online Hyperlocal Services Market Segment Analysis:

Online Hyperlocal Services Market Segmented on the basis of type, End User, and region.  

By Type, Grocery Ordering Services segment is expected to dominate the market during the forecast period

• Grocery ordering services segment is proposed to provide the largest contribution to the overall online hyperlocal services market revenue during the course of the forecast period owing to rising need for convenience and time management tools. Consumer expenditure behaviour reveals that meals and groceries as well as household items are being bought online because it would be easier rather than going physically to buy them. Online grocery delivery service providers such as Instacart, BigBasket and Amazon Fresh have become popular as they assist people to get all they require from fresh produce to processed foods and many others delivered to them within a short time. This demand has also being influenced by hectic schedules where people rather order their groceries online than physically moving around.
• In addition, grocery ordering services reported improved conveniences from logistics and supply chain factors to ensure faster delivery of products as well as a variety of products. Real time monitoring of orders, along with the increasing use of digital payment systems also helps to evolve this segment and improve the customer satisfaction. This segment is expected to further accelerate growth of the online hyperlocal services market in the future since more consumers are in need of convenient and fast ways to get groceries.

By End User, Residential segment expected to held the largest share

• The largest market share of the online hyperlocal services in the predicted forecast time is held by the residential segment. This is mainly attributed to the increased uptake of services in areas such as meal deliveries, grocery orders, timely home service like cleaning and others. As the consumer’s life pace hastens, the residential users are likely to search for effective ways to satisfy their demand without going out. Hyperlocal services allow them to find all of these without having to spare the time and effort of traditional shopping and service booking. The possibility to reach those services via mobile application is being the key point for people to use those services, especially urban population, who tend to perform all tasks digitally.

Online Hyperlocal Services Market Regional Insights:

North America is Expected to Dominate the Market Over the Forecast period

• According to the forcast from 2023, North America will remain the largest market of online hyperlocal services, of course, with a close look at USA. This area has many of the giants involved in the provision of hyper-local services, including Uber Eats, DoorDash, and Instacart that are highly active in many states. Most of this can be put down to high levels of technology integration, comprehensive internet networks, and a growing population that is shifting toward convenience-based services. Furthermore, the Covid-19 pandemic shifted more consumers towards digital services, hence most consumers have continued to use hyperlocal platforms even after the pandemic.
• In the context of relative sales, it has been estimated that by 2023 North America will represent 40 to 45 percent of world online hyperlocal services consumption. Peculiarities in futuristic payment solutions, mobile connectivity, the buying capacity also place the region as the leading region in this area. In addition, the rise of demand for on-demand services and the well-established market base of key players will also help North America to maintain its dominance throughout the forecast horizon.

Active Key Players in the Online Hyperlocal Services Market

• Amazon Fresh (USA)
• BigBasket (India)
• DoorDash (USA)
• Grubhub (USA)
• Instacart (USA)
• Jumia Food (Nigeria)
• Lalamove (Hong Kong)
• Meituan (China)
• Ola (India)
• Postmates (USA)
• Swiggy (India)
• Uber Eats (USA)
• Zomato (India)
• Zepto (India)
• Blinkit (India)
• Other Active Players

Key Industry Developments in the Online Hyperlocal Services Market:

In October 2023, Zomato unveiled “Xtreme,” a hyperlocal delivery service leveraging its fleet of over 300,000 delivery executives. Available in nearly 750–800 cities via a dedicated app, Xtreme caters to both small and large merchants for intra-city deliveries. Users can conveniently ship parcels up to 10 kg, including documents, groceries, and more. With this launch, Zomato aims to compete with Dunzo, Swiggy, Uber, and Ola, expanding its service offerings to individual customers.